theSkimm

A strategic rebrand for a growing media platform entering a new era

BRAND IDENTITY

Role ➸

Branding, Social, Motion

Branding, Social, Motion

Branding, Social, Motion

CREDITS ➸

Sarah Rostant
VP Design

Sarah Rostant
VP Design

Sarah Rostant
VP Design

Allie Hoey
Senior Creative Manager

Allie Hoey
Senior Creative Manager

Allie Hoey
Senior Creative Manager

Shannon Corrigan
Senior Creative Manager

Shannon Corrigan
Senior Creative Manager

Shannon Corrigan
Senior Creative Manager

Caroline Schaefer
Copywriter

Caroline Schaefer
Copywriter

Caroline Schaefer
Copywriter

Allison Horrell
Senior Product Designer

Allison Horrell
Senior Product Designer

Allison Horrell
Senior Product Designer

Drea Torres
Senior Product Designer

Drea Torres
Senior Product Designer

Drea Torres
Senior Product Designer

Typefaces ➸

GT America, SangBleu

GT America, SangBleu

GT America, SangBleu

next project ➸

S'eau Prima

A modern skincare brand that aims to put women first